Founded in May 2015 & run by Katy Castillo, Editor-in-Chief/Owner of Yatta-Tachi. We create Japanese Pop Culture related content, such as resources, reviews, guides, & editorials. We focus on various subjects, including manga, video games, movies, anime, and events.
Our Content represents a diversity of views on Japan and its pop culture such as (but not limited to): manga, lifestyle, conventions, anime, events, etc. Our content is easy to digest, staying away from technical jargon that would shy away new readers wanting to learn more about Japan, while not boring seasoned readers. We strive to support writers who need that little breakthrough to get their name out there.
Our Tone is friendly, informative, upbeat, pun-y, optimistic, open-minded, accessible, LGBTQIA+ friendly đłď¸âđ, and professional. Our articles are written to be insightful, but not a snore-fest. We approach all our topics as fans, not critics. We all learn through each otherâs articles and celebrate each otherâs success.
Our Purpose is to promote Japanese pop culture through various forms of mediums and to have fun working with other people around the world who share the same views and excitement.
Meet Hachi! (They/She)
Say hello to Hachi, Yatta-Tachi lovable fox mascot! They made their full debut March 2023 to mark our 8 year anniversary. Named after the Japanese word for 8, Hachi is also named after a character in Nana, who is also nicknamed Hachi after the faithful, famous dog of Shibuya, Hachiko.
Industry Testimonials:
âYatta-Tachiâs reviews, impressions, and resources are second to none, and I always bookmark their seasonal anime posts so I know where to watch the latest shows! EIC Katy is dedicated to providing top-notch Japanese pop culture content that is both inclusive and accessible, and the care she and her team put into the site makes it a wonderful experience from start to finish.â â Anne Lee (JP Translator, Chic-Pixel / Bylines: ANN & Waypoint)
âYatta Tachi has been extremely useful for the content they provide. In a world where so many people get their info from social media and the like, this is one website I regularly frequent :)â â Tristan âArkadaâ Gallant (Glass Reflection)
âEven when larger news sites wouldnât cover us, Yatta-Tachi always made sure to reach out in regards to release dates and giveaways (which were very successful). We appreciate the love and support from day 1!â â Matt Haasch (StarFruit Books)
Our Team
Wanna know who is running Yatta-Tachi? Check out our Teams page!
Wanna Be A Contributor?
Interested in writing for Yatta-Tachi? Please visit our Become a Yatta-Tachi Contributor page! Closed for the moment.
Collaborate or Contact Us
- Wanna collaborate? Or would you like to contact us in general? Send us an email: yattatachi [at] gmail.com.
- If you wish to send us a manga / light novel/ book for us to review? Awesome! Send us an email: yattatachi [at] gmail.com. If you have a marketing budget, please let us know as well. We would love to collaborate if possible, so letâs talk.
- If youâre wishing to send us a subscription box/game key for us to review, please include the marketing budget, as we no longer do these for free, in your email. Send us an email: yattatachi [at] gmail.com.
- Native advertisement? Social Marketing campaign? We have a media kit available upon request, along with pricing. We only work with companies that align with our goals and part of our industry. Anything that relates to AI/Crypto/NFTs will immediately be trashed. Send us an email: yattatachi [at] gmail.com.
Help Support Us
We strive to create fantastic content for you, our readers, but we have grander ideas we want to do and we need your help. Find out the multiple ways you can!
Native Advertising
We are currently offering 1-month, 3-months, 6-month, and 12-month increments to include an ad on either of our two top performing articles or globally. If you or your company is interested, please send us an email: yattatachi (âatâ) gmail (dot) com and we will send you your media kit and pricing list. We only work with companies that align with our goals and part of our industry. Anything that relates to AI/Crypto/NFTs will immediately be trashed. Send us an email: yattatachi [at] gmail.com.