Formerly a VTuber in Sony’s PRISM Project, Shiki Miyoshino has been an independent VTuber for nearly a year now. In that time, she’s flourished in her newfound freedom and expanded the musical side of her streams. As corporate sponsored VTubers are considered by casual observers to be the face of the medium, Shiki is a glimmering example of what can be achieved in the independent side of the space.
What’s the elevator pitch for you and your channel?
I’m the occultic inugami that’ll make you happy to be alive whether that’s through scares or songs, and very recently cooking and ASMR content! When it comes to scares, I believe fearing for your life is the easiest and fastest way to appreciate the life you have! Nothing like being chased by a monster to scare the depression away!
Why’d you get into VTubing? What makes VTubing preferable to traditional streaming or “fleshtubing” for you?
I was asked to edit a hololive audition for a VTuber friend back in 2020 and ended up studying hololive and VTubers as a whole to edit the video, and ended up really enjoying streams and clips and wanted to give it a shot! I prefer VTubing because I don’t have to look presentable everytime I stream, and the add-on of a live 2d model makes things more interesting! People love anime girls so it’s super fun to be one!!
Prior to being independent, I believe you streamed for Sony’s former VTuber agency PRISM Project. How does independent VTubing compare to your experience at PRISM?
Both have their pros and cons! If I’m being honest I do miss a lot of things about being corpo, but I do appreciate my indie freedom and am very grateful for my income increase + ability to pump out what I want! Corpo life isn’t for everyone, but I would say joining PRISM was the greatest decision I’ve ever made. I had fun and made wonderful memories both as an indie and under PRISM! But now I have more permissions and can sing or play whatever I like!
How does VTubing fit into your life and broader career? Is it something you are trying to do full-time or is it closer to a side-hustle that bolsters your other pursuits?
VTubing is definitely my full-time job! I had a lot of issues with both my physical and mental health leading up to VTubing, and some things have gotten better (mental health) but now I have other physical health issues that make it hard to hold down a job working somewhere in person. VTubing has helped me so much with improving my mental health and social skills, and I feel like one day soon I’ll be able to really enter society properly! Besides VTubing, I also do talent management from home and manage an indie VTuber! I’m hoping that within the next few years I can find a job in wedding planning (I went to school for it!!) now that some aspects of my life have improved!
What are the biggest issues in the VTubing space right now and, subsequently, how can the VTubing space improve?
That’s a really difficult question…I feel like there are a lot of issues, but a lot of them are kind of unspoken. I guess it really depends on if you’re corpo or indie. For corpos, I think it’s really important for talents to really read their contracts before signing, and know that you won’t always get what you want. Especially for japanese agencies, copyright and permissions are very important, and there’s a lot you can’t do! For indies, I think there’s a huge problem in publicising every little negative thing in your life, and venting is totally okay, but I see too many twitlongers and call out posts that didn’t need to happen and were nobody’s business. Drama and discourse is a killer if you’re trying to make it into corpos or do anything in this sphere. Always ask yourself: is this a brand risk?? That goes for corpo VTubers as well!
Do you have any advice for people looking to start VTubing?
NEVER EGOSEARCH!!! I’ve made this mistake a lot and it’s bitten me in the ass and my brain hard…It’s important to not get caught up in an echo chamber of just positivity, but I think you should ask your viewers to be as candid as possible if you’re looking for improvements and critique! I think it’s also important to remain realistic and humble when it comes to growth and goals! Everyone grows at different paces, and it’s important to self reflect a lot in order to be successful. VTubing can be a real grind if you’re trying to make it big or just have it as your full-time job! Lots of work! And you gotta spend money to make money!
You can follow Shiki Miyoshino on Bluesky and watch their streams on YouTube!
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